COERCIVE PERSUASION - Coercive Techniques of Persuasion
Behavioral techniques modify the individual’s relations with his surroundings and aim at controlling the follower’s interactions with the former relational system. They limit the information coming from society, the family or the pre-cult socio-professional environment. All the individual’s vital statistics are rearranged and every field of his
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COERCIVE PERSUASION - Self-Persuasion and the Reduction of Dissonance
When a follower shows unexpected resistance, set off by too great a discordance between his former state and the future state suggested by the cult, he has to be convinced that the proposed product makes sense and he must be allowed to reestablish his equilibrium, before a new, more powerful attack can be carried out. This new offensive will take advantage of the relaxation of the defenses that were stimulated by the earlier attack. The subject is convinced that his opinions are respected, while the
new tack is only a strategic prelude to a new offensive.
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