Ex Nihilo Dutluk: Marketing Research: is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation that the company encounters. (...) the types of data that form the basis of information to be used in marketing decisions: primary and secondary data. Secondary data: can be described as data already collected...

Marketing Research: is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation that the company encounters. (...) the types of data that form the basis of information to be used in marketing decisions: primary and secondary data. Secondary data: can be described as data already collected

devamını oku

Sayfa 85Kitabı okudu

Principles of Marketing Sevgi Ayşe Öztürk

8 görüntüleme

Yorum yapabilmeniz için giriş yapmanız gerekmektedir.