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Seduction is a form of persuasion that seeks to bypass consciousness, stirring the unconscious mind instead. The reason for this is simple: we are so surrounded by stimuli that compete for our attention, bombarding us with obvious messages, and by people who are overtly political and manipulative, that we are rarely charmed or deceived by them. We have grown increasingly cynical. Try to persuade a person by appealing to their consciousness, by saying outright what you want, by showing all your cards, and what hope do you have? You are just one more irritation to be tuned out. To avoid this fate you must learn the art of insinuation, of reaching the unconscious. The most eloquent expression of the unconscious is the dream, which is intricately connected to myth; waking from a dream, we are often haunted by its images and ambiguous messages. Dreams obsess us because they mix the real and the unreal. They are filled with real characters, and often deal with real situations, yet they are delightfully irrational, pushing realities to the extremes of delirium. If everything in a dream were realistic, it would have no power over us; if everything were unreal, we would feel less involved in its pleasures and fears. Its fusion of the two is what makes it haunting. This is what Freud called the "uncanny": something that seems simultaneously strange and familiar. We sometimes experience the uncanny in waking life—in a déjà vu, a miraculous coincidence, a weird event that recalls a childhood experience. People can have a similar effect. (...) These types have a haunting, obsessive effect on people. Whether in public or in private, they seduce us, making us want to possess them both physically and psychologically. But how can we possess a person from a dream, or a movie star or political star, or even one of those real-life fascinators, like a Warhol, who may cross our path? Unable to have them, we become obsessed with them—they haunt our thoughts, our dreams, our fantasies. We imitate them unconsciously. The psychologist Sandor Ferenczi calls this "introjection": another person becomes part of our ego, we internalize their character. That is the insidious seductive power of a Star, a power you can appropriate by making yourself into a cipher, a mix of the real and the unreal. Most people are hopelessly banal; that is, far too real. What you need to do is etherealize yourself. Your words and actions seem to come from your unconscious—have a certain looseness to them. You hold yourself back, occasionally revealing a trait that makes people wonder whether they really know you. (...) First, you must have such a large presence that you can fill your target's mind the way a close-up fills the screen. You must have a style or presence that makes you stand out from everyone else. Be vague and dreamlike, yet not distant or absent—you don't want people to be unable to focus on or remember you. They have to be seeing you in their minds when you're not there. Second, cultivate a blank, mysterious face, the center that radiates Starness. This allows people to read into you whatever they want to, imagining they can see your character, even your soul. Instead of signaling moods and emotions, instead of emoting or overemoting, the Star draws in interpretations. (...) A living thing is dynamic and changing while an object or image is passive, but in its passivity it stimulates our fantasies. A person can gain that power by becoming a kind of object.
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