The People's Car (A Global History of the Vokswagen Beetle)

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Adı:
The People's Car
Alt başlık:
A Global History of the Vokswagen Beetle
Baskı tarihi:
Nisan 2013
Sayfa sayısı:
416
Format:
E-kitap
ISBN:
9780674075740
Dil:
İngilizce
Yayınevi:
Harvard University Press
Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
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Kitabın basım bilgileri

Adı:
The People's Car
Alt başlık:
A Global History of the Vokswagen Beetle
Baskı tarihi:
Nisan 2013
Sayfa sayısı:
416
Format:
E-kitap
ISBN:
9780674075740
Dil:
İngilizce
Yayınevi:
Harvard University Press
Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

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