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We live in an era of economic and technological change that is faster than ever before in history. Every society needs creative, innovative and flexible people. But such people often cannot be found. Why is this so? What's the real problem? What can be done about this? Creativity, Beyond the Boundaries of the Mind answers three vital questions on the subject; 1) Why is it so important to support creativity and what is the cost of failure? 2) Even though children's minds are full of creative ideas, what happens to them as they grow up? 3) How can creativity be supported, is everyone creative, can creativity be developed, and if so, how? Dr. In this book, Ken Robinson argues that today's educational institutions destroy the creative potential of students and discusses what kind of education should be provided in order to reverse this and cope with the extraordinary conditions imposed by life in the 21st century.