Top 10 search result : (En iyi 10 arama sonucu)
"It used to be that people spend thousands of dollars on books seminars, insider tips and Professional Services."
(İnsanlar kitaplara, seminerlere, içeriden ipuçlarına ve Profesyonel Hizmetlere binlerce dolar harcıyordu.)
Sayfa 195Kitabı okudu
If the Sumerian gods remind us of present-day company brands, so the living-god pharaoh can be compared to modern personal brand such as Elvis Presley, Madonna or Justin Bieber. Just like pharaoh, Elvis too had a biological body, complete with biological needs, desires and emotions. Elvis ate and drank and slept. Yet Elvis was much more than a biological body. Like pharaoh, Elvis was a story, a myth, a brand - and the brand was far more important than the biological body. During Elvis's lifetime the brand earned millions of dollars selling records, tickets, posters and rights, but only a small fraction of the necessary work was performed by Elvis in person. Instead, most of it was accomplished by a small army of agents, lawyers, producers and secretaries. Consequently when the biological Elvis died, for the brand it was business as usual. Even today fans are still buy the King's posters and albums, radio stations go on paying royalities, and more than half a million pilgrims flock each year to Graceland, the King's necropolis in Memphis, Tennessee.
Sayfa 186Kitabı okudu
In South and West Africa, the missions adopted the slogan ‘the Bible and the Plough’ attributed to the great evangelical abolitionist Sir Thomas Fowell Buxton. It went without saying that the convert must know and ideally read his Bible. Adopting the plough would make his spiritual revolution complete. It meant regular work, a permanent settlement (not shifting cultivation) and earning the means for the civilized garb (cotton trousers and dresses) that modesty and morality demanded. Using the plough meant rejecting the hoe, and the old division of labour by which women worked in the fields while men fought, foraged or hunted or (as the missionaries suspected) sat around and got drunk. The plough was man’s work. It sent him to the fields and kept his wife in the home to practise its skills and look after her children. The Bible for the mind, the plough for the body, would bring a godly thorough reformation.
