…neoliberalism is never simply about a set of economic policies or an economic system that facilitates intensified privatization, deregulation, and corporate profits, but rather is itself a modality of governmentality in the Foucauldian sense of regulating the “conduct of conduct.” Neoliberalism, in other words, is a dominant political rationality that moves to and from the management of the state to the inner workings of the subject, normatively constructing and interpellating individuals as entrepreneurial and capital-enhancing actors. New political subjectivities and social identities subsequently emerge. One of the hallmarks of our neoliberal age, Brown proposes, is precisely the casting of every “human endeavor and activity in entrepreneurial terms.”