Reactors are in a vicious cycle of responding inappropriately to environmental change and uncertainty, worsened by their reluctance to act aggresively in the future (Ahmed and Sheperd, 2010: 90). In other words, reactors lack a consistent strategy-structure-culture relationship, and their responses to environmental pressures tend to be piecemeal changes. (Wheelen et al., 2018: 148)
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Let your customers develop your next product.
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Economists tend to use the term "firm"; business scholars prefer using "business" and "companies" while denoting the same entity.
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The four primary functions of an organization are marketing, finance, operations and human resources.
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The right quality does not mean the highest and the best quality. Quality is determined by the cost of the product and the technical specifications as suited to the specific requirements.
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