Alpay: "A Brief History of Cults": A Brief History of Cults Pied pipers attract only modest followings in eras when a society is functioning in a way that conveys structure and a sense of social solidarity. Citizens understand their expected paths in these eras, and most members of society know the acceptable behaviours—whether they like them or not. However, when segments of society cannot see where they fit in, what the rules are, or what the socially agreed-upon answers to life's big questions are, then, like a dormant disease, the ever-present potential cult leaders take hold and lure followers to their causes. These determined self-designated gurus seem always to be lurking on the sidelines ready to step in and offer answers to life's problems. They claim they have the only and sure way of life. They induce people to follow them by touting a special mission and special knowledge. The special mission is to preach the contents of a supposedly "secret" learning, which the leaders assert can only be revealed to those who join them.

Pied pipers attract only modest followings in eras when a society is functioning in a way that conveys structure and a sense of social solidarity. Citizens understand their expected paths in these eras, and most members of society know the acceptable behaviours—whether they like them or not. However, when segments of society cannot see where they fit in, what the rules are, or what the socially agreed-upon answers to life's big questions are, then, like a dormant disease, the ever-present potential cult leaders take hold and lure followers to their causes. These determined self-designated gurus seem always to be lurking on the sidelines ready to step in and offer answers to life's problems. They claim they have the only and sure way of life. They induce people to follow them by touting a special mission and special knowledge. The special mission is to preach the contents of a supposedly "secret" learning, which the leaders assert can only be revealed to those who join them.

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Cults in Our Midst Janja Lalich

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