COERCIVE PERSUASION - Propaganda Tools
Cults use the traditional tools of propaganda: [4[
* use of stereotypes that exploit people’s tendency to generalize
and to project themselves into an imaginary group;
* distortion of language and use of specific words intended to
mask the truth or to create a stronger impact;
* control of information and selection of facts and the ideas,
choosing only those that are favorable to the defended ideology;
* systematic lies and falsification of the truth;
* endless repetition of invented information to obtain assent or to
change ideas;
* constant reaffirmation of the totalitarian thought as the only true
one, and rejection of divergent thoughts;
* designation of a standard enemy or scapegoat presented for the group’s opprobrium;
* total subservience to the authority and constant reference to him as the source of truth.
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4. Brown (J. A. C.), Técnicas de persuasion, Alianza Editorial, Madrid, 1986.
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