Introduction
Cults present a consuer issue as well as the philosophical issue of whether one person should have near-total control over others. From the consumer vantage point, how can a potential cult member learn what really occurs during memberhsip? Allegations abound that there are deceptions during the recruitment phase and that new members are not at all aware of what will be expected after they affiliate with a cultic group. More than one former cult member has told me that once caught up in the group, he or she found it something far different than it appeared at first.
In order to understand how someone can be hoodwinked to such a degree that she or he gives up job, family, and the freedom of self-determination, we must look ath the social and psychological influence techniques used by cults and cultic groups. This process of planned, covert, coordinated influence -popularly called brainwashing or mind control or, more technically, thought reform- is the route by which the cult leader gains control.
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