Ex Nihilo Dutluk: Let us say your goal is to sell yourself—as a personality, a trendsetter, a candidate for office. There are two ways to go: the hard sell (the direct approach) and the soft sell (the indirect approach). In the hard sell you state your case strongly and directly, explaining why your talents, your ideas, your political message are superior to anyone...

Let us say your goal is to sell yourself—as a personality, a trendsetter, a candidate for office. There are two ways to go: the hard sell (the direct approach) and the soft sell (the indirect approach). In the hard sell you state your case strongly and directly, explaining why your talents, your ideas, your political message are superior to anyone

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Sayfa 443 - Appendix B - Soft Seduction: How to Sell Anything to the MassesKitabı okudu

The Art of Seduction Robert Greene

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