Some thirty years and more than five hundred studies later, there is now overwhelming evidence confirming Becker’s central claim that the awareness of death gives rise to potentially debilitating terror that humans manage by perceiving themselves to be significant contributors to an ongoing cultural drama. We found, as Becker posited, that self-esteem buffers anxiety in general and anxiety about death in particular. We discovered that subtle, and even subliminal, reminders of death increase devotion to one’s cultural scheme of things, support for charismatic leaders, and confidence in the existence of God and belief in the efficacy of prayer. They amplify our disdain toward people who do not share our beliefs even to the point of taking solace in their demise. They drive us to compulsively smoke, drink, eat, and shop. They make us uncomfortable with our bodies and our sexuality. They impel us to drive recklessly and fry ourselves in tanning booths to bolster our self-esteem. They magnify our phobias, obsessions, and social anxieties.
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