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Why are people so averse to bad bargains that they’ll turn one down even when—as here—turning it down leads to an even worse outcome? The answer favored by most evolutionary psychologists is that, during human evolution, getting a reputation as someone who would tolerate exploitation could lead to repeated exploitation, even to the point of diminishing your prospects for survival and procreation.
To stay strong, a society must adopt new technologies. In particular, it must reap the non-zero-sum fruits they offer. Yet new technologies often redistribute power within societies. (They often do this precisely because they raise non-zero-sumness—because they expand the number of people who profit from the system and so wield power within it.) And if there is one opinion common to ruling classes everywhere, it is that power is not in urgent need of redistributing.