Representation (Cultural Representations And Signifying Practices)

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Adı:
Representation
Alt başlık:
Cultural Representations And Signifying Practices
Baskı tarihi:
1 Nisan 1997
Sayfa sayısı:
400
Format:
Karton kapak
ISBN:
978-0761954323
Dil:
English
Ülke:
United States of America
Yayınevi:
Sage Publications & Open University
This broad-ranging text offers a comprehensive outline of how visual images, language and discourse work as `systems of representation'.
Individual chapters explore: representation as a signifying practice in a rich diversity of social contexts and institutional sites; the use of photography in the construction of national identity and culture; other cultures in ethnographic museums; fantasies of the racialized `Other' in popular media, film and image; the construction of masculine identities in discourses of consumer culture and advertising; and the gendering of narratives in television soap operas.
Kitaba henüz inceleme eklenmedi.
Foucault did not deny the existence of classes, but he was strongly opposed to this powerful element of economic or class reductionism in the Marxist theory of ideology.
Our common-sense intuition is that language comes from within us- from the individual speaker or writer; that it is this speaking or writing subject who is the author or originator of meaning. This is what we called, earlier, the intentional model of representation. But according to Saussure's schema, each authored statement only becomes possible because the ·author' shares with other language-users the common rules and codes of the language system- the langue- which allows them to communicate with each other meaningfully. The author decides what she wants to say. But she cannot 'decide' whether or not to use the rules of language, if she wants to be understood.
Saussure analysed the sign into two further elements. There was, he argued, the form (the actual word, image, photo, etc.), and there was the idea or concept in your head with which the form was associated. Saussure called the first element, the signifier, and the second element -the corresponding concept it triggered off in your head - the signified.
So, rather than a 'right' or 'wrong' meaning, what we need to ask is, 'Which of the many meanings in this image does the magazine mean to privilege?' Which is the preferred meaning?
However, if meaning changes, historically, and is never finally fixed, then it follows that 'taking the meaning' must involve an active process of interpretation. Meaning has to be actively 'read' or 'interpreted'.
The main point is that meaning does not inhere in things, in the world. It is constructed. produced. It is the result of a signifying practice- a practice that produces meaning, that makes things mean.
It is simple enough to see how we might form concepts for
things we can perceive - people or material objects. like chairs, tables, and desks. But we also form concepts of rather obscure and abstract things, which we can't in any simple way see, feel ur touch. Think, for example, of our concepts of war, or death, or friendship, or love.
Representation is an essential part of the process by which meaning is produced and exchanged between members of a culture. It does involve the use of language, of signs and images which stand for or represent things.
Does language simply reflect a meaning which already exists out there in the world of objects, people and events (reflective)? Does language express only what the speaker or writer or painter wants to say, his or her personally intended meaning (intentional)? Or is meaning constructed in and through language (constructionist)?

Kitabın basım bilgileri

Adı:
Representation
Alt başlık:
Cultural Representations And Signifying Practices
Baskı tarihi:
1 Nisan 1997
Sayfa sayısı:
400
Format:
Karton kapak
ISBN:
978-0761954323
Dil:
English
Ülke:
United States of America
Yayınevi:
Sage Publications & Open University
This broad-ranging text offers a comprehensive outline of how visual images, language and discourse work as `systems of representation'.
Individual chapters explore: representation as a signifying practice in a rich diversity of social contexts and institutional sites; the use of photography in the construction of national identity and culture; other cultures in ethnographic museums; fantasies of the racialized `Other' in popular media, film and image; the construction of masculine identities in discourses of consumer culture and advertising; and the gendering of narratives in television soap operas.

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