The name Mechanical Turk comes from a famous eighteenth-century AI hoax: the original Mechanical Turk was a chess-playing “intelligent machine,” which secretly hid a human who controlled a puppet (the “Turk,” dressed like an Ottoman sultan) that made the moves. Evidently, it fooled many prominent people of the time, including Napoleon Bonaparte. Amazon’s service, while not meant to fool anyone, is, like the original Mechanical Turk, “Artificial Artificial Intelligence".