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Paco de Leon is the founder of The Hell Yeah Group, a financial firm dedicated to helping production companies and creative agencies with making educated financial decisions. Drawing from her personal experience working in various finance sectors from small business consulting firms to major banks, de Leon shares straightforward, holistic advice for all things finance related.
De Leon has appeared on the TED stage, sharing the secret of financial success for freelancers and inspiring people to understand complex financial concepts through her hand-drawn artwork and illustrations. An eloquent and engaging speaker, she has spoken with various organizations such as California Center for the Arts, Intuit, Shopify, and WeWork. She is also popular with universities, helping students understand budgeting and saving for college and beyond.
Paco de Leon is also the author and illustrator of Finance for the People. In this practical and approachable guide, de Leon helps readers change their relationship with money, navigate their financial life, and leverage their finances to build wealth. Her work has been published in The New York Times, NPR, Bloomberg, Vice, and others. She also writes a monthly finance advice column, Taking Stock, for Refinery29. De Leon also hosts the podcast Weird Finance which explores the often intimidating terrain of money, finances, and economics and how these invisible forces shape each person’s ideas about themselves and the world around them.
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