You don’t need a scientific study (of which there are a few) to tell you that sitting in front of a computer all day is killing you, and killing your work. We need to move, to feel like we’re making something with our bodies, not just our heads.
“My interest in making music has been to create something that does not exist that I would like to listen to. I wanted to hear music that had not yet happened, by putting together things that suggested a new thing which did not yet exist."
—Brian Eno
The best advice is not to write what you know, it’s to write what you like. Write the kind of story you like best—write the story you want to read. The same principle applies to your life and your career: Whenever you’re at a loss for what move to make next, just ask yourself,
“What would make a better story?”
Think about your favorite work and your creative heroes. What did they miss? What didn’t they make? What could’ve been made better? If they were still alive, what would they be making today? If all your favorite makers got together and collaborated, what would they make with you leading the crew?
Go make that stuff.
The manifesto is this: Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build
the products you want to use—do the work you want to see done
So: Copy your heroes. Examine where you fall short. What’s in there that makes you different? That’s what you should amplify and transform into your own work.
In the end, merely imitating your heroes is not flattering them. Transforming their work into something of your own is how you flatter them. Adding something to the world that only you can add.
“We want you to take from us. We want you, at first, to steal from us, because you can’t steal. You will take what we give you and you will put it in your own voice and that’s how you will find your voice.
And that’s how you begin. And then one day someone will steal from you.”
—Francis Ford Coppola
At some point, you’ll have to move from imitating your heroes to emulating them. Imitation is about copying. Emulation is when imitation goes one step further, breaking through into your own thing.
“There isn’t a move that’s a new move. ” The basketball star Kobe Bryant has admitted that all of his moves on the court were stolen from watching tapes of his heroes. But initially, when Bryant stole a lot of those moves, he realized he couldn’t completely pull them off because he didn’t have the same body type as the guys he was thieving from. He had to adapt the moves to make them his own.