Another problem with the 'estrangement' case is that there is no kind of writing which cannot, given sufficient ingenuity, be read as estranging. Consider a prosaic, quite unambiguous statement like the one sometimes seen in the London Underground system: 'Dogs must be carried on the escalator.' This is not perhaps quite as unambiguous as it seems at first sight: does it mean that you must carry a dog on the escalator? Are you likely to be
banned from the escalator unless you can find some stray mongrel to clutch in your arms on the way up? Many apparently straightforward notices contain such ambiguities: 'Refuse to be put in this basket,' for instance, or the British road-sign 'Way Out' as read by a Californian. But even leaving such troubling ambiguities aside, it is surely obvious that the underground notice could be read as literature. One could let oneself be arrested by the abrupt, minatory staccato of the first ponderous monosyllables; find one's mind drifting, by the time it had reached the rich allusiveness of'carried', to suggestive resonances of helping lame dogs through life; and perhaps even detect in the very lilt and inflection of the word 'escalator' a miming of the rolling, up-and-down motion of the thing itself. This may wellibe a fruitless sort of pursuit, but it is not significantly more fruitless than claiming to hear the cut and thrust of the rapiers in some poetic description of a duel, and it at least has the advantage of suggesting that 'literature' may be at least as much a question of what people do to writing as of what writing does to them.
Literature, then, we might say, is 'non-pragmatic' discourse: unlike biology textbooks and notes to the milkman it serves no immediate practical purpose, but is to be taken as referring to a general state of affairs. Sometimes, though not always, it may employ peculiar language as though to make this fact obvious —to signal that what is at stake is a way of talking about a woman, rather than any particular real-life woman. This focusing on the way of talking, rather than on the reality of what is talked about, is sometimes taken to indicate that we mean by literature a kind of self-referential language, a language which talks about itself.
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