Here we are again w #malcolmgladwell ‘s so called debut, first book! 🥳
I have tried to analyze the book systematically. He categorized 3 rules of spread of social epidemics, trends which are not triggered by major changes (usually very small changes). 1. changes in PRODUCT/IDEA 💡; 2. changes in the PEOPLE 👥 who spread it; 3. changes in