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COERCIVE PERSUASION - The Process of Assimilation
For J. G. Clark and M. D. Langone, there are three successive degrees in the process of coercive persuasion: persuasion, conversion and indoctrination. Rodriguez Carballeira proposes a different sequence, making it possible to establish a parallel between McGuire’s analysis on persuasion and his own work on coercive persuasion. McGuire describes five stages in the process of persuasion: caution; comprehension; acceptance; retention; action. Carballeira holds with the following five stages: seduction; inveiglement; conversion; indoctrination; action. The stages are not rigorously distinct in chronology. On the contrary, they are overlapping phenomena. They mix, fade and reappear, recombining progressively throughout the process of assimilation according to the resistance exhibited by the subject. The CC can hold back during one phase and emphasize another, sometimes even starting the process over again with an earlier stage that was not fully completed. The essential difference between traditional persuasion and coercive persuasion is the cult’s need to annihilate the individual quickly, by crushing any inclination toward criticism and analysis.
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