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COERCIVE PERSUASION - Captivation
At this stage, the process of assimilation is based not on rationality but on emotional dynamics. The feeling of belonging to the group is transmitted by ceremonies in the course of which the new recruit is welcomed and flattered in front of everyone. He has the illusion that everyone is looking forward to meet him. The ritual of initiation, where a climate of mutual support prevails, corresponds to this strategy. The newcomer must get the feeling that he is participating in a collective energy. Then he will be more disposed to start a intellectual search in order to give more solid bases to his new identity.
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