Beauty and Misogyny: Harmful Cultural Practices in the West Gönderileri
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The result of the normalization of pornography in the 1980s and 1990s, through the cult of Madonna and the Internet, is that the image of what is beautiful for young women and girls has become inextricably intertwined with the sex industry. Looking like Madonna has morphed in the twenty-first century into looking like Britney Spears but the impulse, to represent prostitution, is the same. On the catwalk the values and practices of prostitution and pornography now dominate. Male designers are selling the look of sadomasochist prostitution in particular, to the rich and fashionable. In the next chapter I take a critical look at what passes for fashion and the men who create it.
The pornographizing of fashion photography in its most extreme forms may not have much effect on what women wear since not many will choose to be half-naked in their social or professional lives. However, there are ways in which it has a negative impact on women in general. It popularizes the ``slut'' and prostitute look, very short skirt, boots, piercings for young women. It makes looking as if you are in the sex industry chic and thereby helps sex industrialists by normalizing their business of the international traffic in women. The sex industry sells clothes and the fashion industry sells prostitution and pornography.
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The symbiotic relationship between fashion photography and pornography is becoming so close that it does seem likely that the arty fashion magazines which already display fashion on women who are almost naked and in just raped poses, will soon expect models to engage in actual sexual acts for fashion shots. Such a development is presaged in the work of one of the most famous fashion photographers of the moment, Terry Richardson, who is compared to Helmut Newton in his status but recognized to be even more sexually explicit in his approach. Richardson gained fame for sexualized fashion spreads in the 1990s and for epitomizing porn chic. His fashion shots for the label Katherine Hamnett, for instance, included ones ``where the models' pubic hair was visible beneath their short skirts'', and Sisley, where, memorably, ``the model Josie Moran squeezed milk from a cow's udder into her mouth'' and he has ``made Kate Moss, minus her knickers, look like a world-weary call girl”
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