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Why the Power of the Crowd Is Driving the Future of Business

Crowdsourcing

Jeff Howe

Crowdsourcing Hakkında

Crowdsourcing konusu, istatistikler, fiyatları ve daha fazlası burada.
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Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
Yazar:
Jeff Howe
Jeff Howe
Tahmini Okuma Süresi: 9 sa. 4 dk.Sayfa Sayısı: 320Basım Tarihi: 2009Yayınevi: Crown Publishing Group New YorkOrijinal Adı: Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
ISBN: 9780307396204Ülke: TürkiyeDil: TürkçeFormat: Karton kapak
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Yazar Hakkında

Jeff Howe
Jeff HoweYazar · 1 kitap
Jeff Howe is a contributing editor at Wired Magazine, where he covers the media and entertainment industry, among other subjects. In June of 2006 he published "The Rise of Crowdsourcing" in Wired. He has continued to cover the phenomenon in his blog, crowdsourcing.com, and published a book on the subject for Crown Books in September 2008. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for Time Magazine, U.S. News & World Report, The Washington Post, Mother Jones and numerous other publications. He lives in Brooklyn with his wife, Alysia Abbott, their daughter Annabel Rose and son Phineas and a miniature black lab named Clementine.