The chief publicist for the Indulgence, the Dominican preacher Tetzel, was eager to rake in contributions, and was none too subtle about what he promised in return. The Indulgence, he claimed, would release loved ones from their sufferings in purgatory: he even set the promise to a German rhyme which roughly translates as:
"Place your penny on the drum,
The pearly gates open and in strolls mum."