Steven Aimone

Steven Aimone

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When you heighten your awareness of design, you open up a world of limitless possibilities for personal enjoyment and creative expression.
The purposes of design fall roughly into five categories: descriptive (to document the visible world), narrative (to tell a story or send a message), emotive (to evoke a mood), utilitarian (to perform a practical function), and decorative (to creatively arrange design elements, such as color and shape). Keep in mind that most designs serve more than one of these purposes. In fact, overlap is almost inevitable. Usually, however, one design purpose is primary, and the success of any design can be judged by how well it achieves its purpose.
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Steven Aimone
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