In the book, the author, by putting names to some concepts with which we may already be familiar, and telling the stories of individuals both well-known and not, explores what we need in order to pursue our creative passions and suggests ways for getting there.
Drawing upon the example of the Medici family, who in the 16th century Italy brought together Creatives from various fields to pursue their art, Johansson opines on “the Intersection,” in which Creatives from different fields come together to spark new ideas through a combination of different perspectives.
