In cognitive science and behavioral economics, showing all the way in which people flout the axioms of rational choice has become some thing of a sport. (And not just a sport: five Nobel Prizes have gone to discoverers of the violations.)" Part of the fun comes from showing how irrational humans are, the rest from showing what bad psychologists the classical economists and decision theorists are. Gigerenzer loves to tell a true story about a conversation between two decision theorists, one of whom was agonizing over whether to take an enticing job offer at another university. His colleague said, "Why don't you write down the utilities of staying where you are versus taking the job, multiply them by their probabilities, and choose the higher of the two? After all, that's what you advise in your professional work." The first one snapped, "Come on, this is serious!"
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