Glocalization is sometimes reported to be a reaction to globalization, or a reinforcement of cultural identity at the local community level’. Robertson sees ‘glocalization’ as an interpenetration of the global and the local. But the way the concept is generally applied relates to marketing a product produced by a multinational corporation by appealing to local cultural cues. So McDonald’s sells no pork in Saudi Arabia, teriyaki McBurger in Japan, and Curry Pie in Hong Kong.