Culture impacts everything and shapes attitudes, beliefs and behaviors. That’s why international managers should consider the culture together with the basic managerial decision areas such as employee motivation, human resource practices, organizational structure, strategy formation and implementation, conflict management, negotiation tactics and leadership styles. The key point in managing multicultural and international business environment is to understand culture and turn it into an advantage.
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Once employees are hired, the organization needs to ensure that they are performing well. It is the human resource manager’s job to train, motivate, appraise and see that employees are compensated fairly.
1- Training is a continual process of providing employees with skills and knowledge they need to perform at a high level. Training can
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Motivation
BİR KİTAPLA BAŞLARSIN SONRA HAYATIN DEĞİŞİR. İLERKİ ZAMANLARDA BUNU KESİNLİKLE FARK EDERSİN. ASLA PES ETME YOLUNA DEVAM ET.
The Social Research Institute, founded at the University of Frankfurt in 1923, is known as the Frankfurt School, in short, in the social science literature. The Frankfurt School is also commonly referred to as Critical Theory. Especially, the analyses of Theodor W. Adorno (1903-1969), Max Horkheimer (1895-1973), Walter Benjamin (1892-1940), Leo
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As Simon Sinek, yet another inspirational author and speaker, puts it, “people don’t buy what you do, they buy why you do it.” In other words, it is not the buttons or the color of the smart phone per se, but the feeling of being connected to the modern world, the power of belonging to a group of millions, and perhaps the deep motivation to be liked by others, when we are choosing a specific brand. Marketing is all about making a good point using a vehicle of interaction (a.k.a the product) and convincing people to pay in return for this good cause. With this perspective in mind, a person can sell everything, including a good or a service, an ideology, an organization, as well as himself or herself.
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Marketing is not just a departmental task. Starbucks does not have a marketing department, because the whole organization is “marketing”. The co-founder of HP, David Packard, once said “marketing is too important to be left to the marketing department” pointing out the importance of integrated and systematic communication with customers. Therefore, marketing should not be perceived as another function in the organization, not even an important or specialized activity among others. It should be the basic driving motivation across all departments in the organization.
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