Hakkında
Marcel Bleustein-Blanchet (21 August 1906 – 11 April 1996) was a French entrepreneur and advertising magnate best known as the founder of Publicis Groupe.
He is also credited with inventing radio advertising in France, helped create the first French opinion polls, introduced Édith Piaf to the French public, and fought with the Free French forces during World War.
When the war ended, he rebuilt Publicis from scratch, introducing the first opinion polls in France and developing the then-American fields of consumer research and brand analysis. He retained his Resistance name of Blanchet, adding it legally to his original name.
After the war, Bleustein-Blanchet reopened Publicis and, calling them on the phone himself, rapidly regained old and new clients, notably Shell, Colgate-Palmolive, L'Oreal, Renault, Dim and many others.
In 1957 he opened the first "Publicis Drugstore" on the ground level of Publicis' headquarters, 133 avenue des Champs Elysées, former location of the Astoria hotel. The "Drugstore" was a huge success and immediately became the rendez vous point of the cool parisian youth.
During the 1970s, under the leadership of Bleustein-Blanchet and his successor, Maurice Lévy, Publicis became an international communications group and is now the third largest communications group in the world.[6]
In 2008, twelve years after his death, the American Advertising Federation announced that Marcel Bleustein-Blanchet would become the first non-American to be named to the Advertising Hall of Fame.
Tam adı:
Marcel Bleustein-Blanchet
Doğum:
Enghien-les-Bains, Fransa, 21 Ağustos 1906
Ölüm:
Paris, Fransa, 11 Nisan 1996
Okurlar
2 okur okudu.
5 okur okuyacak.
Okur demografisi
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0-12 Yaş
13-17 Yaş
18-24 Yaş
25-34 Yaş
35-44 Yaş
45-54 Yaş
55-64 Yaş
65+ Yaş
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