"İnsanların genellikle yanlış kıstaslar kullandıkları, iktidar, başarı ve zenginlik için çabalayıp bunlara sahip olanlara hayranlık duyarken yaşamın gerçek değerlerini küçük gördükleri izlenimine kapılmaktan kendimizi alamayız."
"... is that each piece of information enters additively into the overall evaluation. This has the following justification. Suppose that information is about a state that is affecting rewards. A state is chosen by the experimenter, but is unknown to the subject. Information is provided, in every period, in the form of signals drawn independently in eery perod, from a distribution over signals that depends on the state."
Sayfa 39 - Elsevier Inc., Typeset by Charon Tec Ltd., A Macmillan Company, Academic Press is an imprint of Elsevier, London, UK, 2009·Kitabı okudu
"In random utility models the subject has a set of different potential utility functions (almost different selves), and only one of them is drawn every time she has to make a decision. This momentarily dominant utility decides the choice for period. Since utilities are different, the choices from the same set of options may be different in different times, although in every period the DM piks the best option."
Sayfa 37 - Elsevier Inc., Typeset by Charon Tec Ltd., A Macmillan Company, Academic Press is an imprint of Elsevier, London, UK, 2009·Kitabı okudu