A mediocre leadership, business (marketing) book mostly using repetitive old school examples to make a point. The main idea of the book is in fact very important that is you need to clarify why you/your company do exist before determining your action plan and key performance metrics. However, the way the idea was put forwarded is not very eloquent, solid. The examples and style do seem cheesy. The author keeps giving the same company examples (Apple, Harley Davidson, Southwest Airlines, Starbucks, etc.) again and again. There is lots of redundancy; he keeps repeating the same sentences. Also, the framework is not very solid. The way Simon builds his arguments is not always very logical. He seems to be artificially trying to build linkages between unrelated items.
