İnsan'a Dair
Gelgelelim insanın içinde bütün bu içgüdüleri (açlık, cinsellik, güven-saygınlık arayışı) gölgede bırakacak güçte bir varoluş içgüdüsü (being motivation) de vardı! Sanki karşı koyulmaz bir akıntı; insanı gerçeğe, iyiliğe, güzelliğe, bütünselliğe, ikilikleri aşmaya, canlılığa, yaratıcılığa, kusursuzluğa, doğruluğa, düzene, sadeliğe, gönül zenginliğine, coşkuya ve karşılıksız sevgiye doğru çekiyordu..
Sayfa 63Kitabı okudu
CONDITIONING - Imitation
Imitation is a factor of social training. In normal “society,” the phe-
nomenon is limited by the multiplicity of choices and models suggested. In the CC (Coersive Cult), choice no longer exists and only one model is offered. Imitation of the other, or of the guru, takes on a character of ineluctability that blends into the process of indoctrination.
Bandura described two phases in the process of imitation: a phase of observation and a phase of performance. Jointly, four sub-processes come into play during imitation. Attention, or sensory recording of the behaviors to be acquired; retention, which results in a mnemonic representation of the elements to be reproduced; physical replication, which has to do with repeating and integrating the behaviors to be acquired; and finally motivation, which influences the three preceding sub-processes.
One can easily see that all the sub-processes are reinforced in the cult. The process of attention is covered by the selection or absence of information. The intensity of cult life is like “being hit over the head,” saturating the follower’s perceptive and sensory system. The processes of retention and motor replication are constantly stimulated by rituals — repeating “holy” words, memorizing texts, reciting prayers — which lead to automatic behavior and thought. Motivation is supported and strengthened by the obligation to produce results.
Sayfa 136Kitabı okudu
Tomorrow (noun): a mystical land where 99% of all human productivity, motivation and achievement is stored.
According to Weber, industrial societies are the models in which rational action templates are common. Producing, ruling and social life of a capitalist society are built on rationality. He explains the development reasons of the industrial capitalism in Europe with cultural factors and norms. In Europe, the development of the industrial capitalism’s cultural motives depends on Lutherian morality and its mentality. The nature of this motivation includes working, saving, and avoiding secular delight and pleasure. The cultural behaviour of saving the profit that is achieved by working caused a capital accumulation, which is one of the necessary elements of capitalist society.
Sayfa 72Kitabı okudu
Culture impacts everything and shapes attitudes, beliefs and behaviors. That’s why international managers should consider the culture together with the basic managerial decision areas such as employee motivation, human resource practices, organizational structure, strategy formation and implementation, conflict management, negotiation tactics and leadership styles. The key point in managing multicultural and international business environment is to understand culture and turn it into an advantage.
Sayfa 73Kitabı okudu
Once employees are hired, the organization needs to ensure that they are performing well. It is the human resource manager’s job to train, motivate, appraise and see that employees are compensated fairly.
1- Training is a continual process of providing employees with skills and knowledge they need to perform at a high level. Training can
Sayfa 142Kitabı okudu
Motivation
BİR KİTAPLA BAŞLARSIN SONRA HAYATIN DEĞİŞİR. İLERKİ ZAMANLARDA BUNU KESİNLİKLE FARK EDERSİN. ASLA PES ETME YOLUNA DEVAM ET.
The Social Research Institute, founded at the University of Frankfurt in 1923, is known as the Frankfurt School, in short, in the social science literature. The Frankfurt School is also commonly referred to as Critical Theory. Especially, the analyses of Theodor W. Adorno (1903-1969), Max Horkheimer (1895-1973), Walter Benjamin (1892-1940), Leo
Sayfa 119Kitabı okudu
As Simon Sinek, yet another inspirational author and speaker, puts it, “people don’t buy what you do, they buy why you do it.” In other words, it is not the buttons or the color of the smart phone per se, but the feeling of being connected to the modern world, the power of belonging to a group of millions, and perhaps the deep motivation to be liked by others, when we are choosing a specific brand. Marketing is all about making a good point using a vehicle of interaction (a.k.a the product) and convincing people to pay in return for this good cause. With this perspective in mind, a person can sell everything, including a good or a service, an ideology, an organization, as well as himself or herself.
Sayfa 149Kitabı okudu
Marketing is not just a departmental task. Starbucks does not have a marketing department, because the whole organization is “marketing”. The co-founder of HP, David Packard, once said “marketing is too important to be left to the marketing department” pointing out the importance of integrated and systematic communication with customers. Therefore, marketing should not be perceived as another function in the organization, not even an important or specialized activity among others. It should be the basic driving motivation across all departments in the organization.
Sayfa 149Kitabı okudu