moonchild
@paperhearts
51 okur puanı
Eylül 2020 tarihinde katıldı
Şu anda okuduğu kitaplar
End
Capitalism survives by forcing the majority, whom it exploits, to define their own interests as narrowly as possible. This was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.
Publicity is essentially eventless. It extends just as far as nothing else is happening. For publicity all real events are exceptional and happen only to strangers.
The fact that publicity is eventless would be immediately obvious if it did not use a language which makes of tangibility an event in itself. Everything publicity shows is there awaiting acquisition. The act of acquiring has taken the place of all other actions, the sense of having has obliterated all other sense.
Publicity has another important social function. The fact that this function has not been planned as a purpose by those who make and use publicity in no way lessens its significance. Publicity turns consumption into a substitute for democracy. The choice of what one eats (or wears or drives) takes the place of significant political choice. Publicity helps to mask and compensate for all that is undemocratic within society. And it also masks what is happening in the rest of the world.
No two dreams are the same. Some are instantaneous, others prolonged. The dream is always personal to the dreamer. Publicity does not manufacture the dream. All that it does is to propose to each one of us that we are not yet enviable - yet could be.