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“Having all the information in the world at our fingertips doesn’t make it easier to communicate: it makes it harder. The more information you’re dealing with, the more difficult it is to filter down to the most important bits.”
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You have to really know your stuff—know what the most important pieces are as well as what isn’t essential in the most stripped-down version.
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In school, we learn a lot about language and math. On the language side, we learn how to put words together into sentences and into stories. With math, we learn to make sense of numbers. But it’s rare that these two sides are paired: no one teaches us how to tell stories with numbers. Adding to the challenge, very few people feel naturally adept in this space.
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The stacked vertical bar chart can be structured as absolute numbers (where you plot the numbers directly
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The Big Idea boils the so-what down even further: to a single sentence. She says the Big Idea has three components: It must articulate your unique point of view; It must convey what’s at stake; and It must be a complete sentence.
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At the right side of the spectrum, with a written document or email, you (the creator of the document or email) have less control. In this case, the audience is in control of how they consume the information.
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