Peter A. Fawcett

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But that exploration could also heed Albert Einstein’s sage counsel:"If you wish to learn from the theoretical physicist anything about the methods he uses...don’t listen to his words, examine his achievements." The same could well apply to architecture.
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Harnessing the climate to improve human comfort is nothing new; the Greeks and Romans well recognised the benefits of designing dwellings whose principal rooms faced south to improve thermal comfort. But in some climates, designers are met with the problem of cooling spaces to improve comfort, and here, similarly, we can look to tradition.
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Whilst this contextual ‘snapshot’ firmly articulates an orthodox modernist position, the so-called post-modern world has offered a range of alternatives borrowed from literature and philosophy which in turn has offered architects a whole new vocabulary of form-making well removed from what many had come to regard as a doctrinaire modernist position. In this new pluralist world which revealed itself in the last quarter of the twentieth century, architects found themselves consumed by a ‘freestyle’ which on the one hand in revivalist mode quarried the whole gamut of architectural history or on the other borrowed so-called ‘de-construction’ from the world of literature.
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Shock scale is of limited use architecturally but has been put to effective use by exhibition designers or in advertising to startle and excite the observer. It depends upon familiar objects of known size being exaggeratedly expanded or reduced so that they are seen in often amusing scale relationships with their environment like a beer bottle hugely enlarged to serve as a brewer’s dray.Painters like Dali also employed the idea of shock scale for Surrealist effect.
Architects were quick to embrace techniques from other disciplines, most notably structural and mechanical engineering and applied physics to generate new building types. The development of framed and large-span structures freed architects from the constraints of traditional building techniques where limited spans and loadbearing masonry had imposed variations on an essentially cellular plan type. Now architects could plan buildings where walls and partitions were divorced from any structural intrusion.
Heroic scale is the converse of intimate scale in that rather than enhancing the ego of the user, it seems to diminish it. Architects have consistently used the monumentality of heroically scaled building elements as symbols of power and authority to which an individual is unable to relate his relative smallness. Therefore heroic scale has been consciously applied to a whole range of buildings which need to express their civic importance; in extreme cases like the monumental architecture of totalitarianism, architects used a stripped classical architectural language to symbolise the power of the regime but also to intimidate the users by undermining their feeling of security.
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