Cults come in all sizes, form around any theme, and recruit persons of all ages and backgrounds. Not all cults are religious, as some people think. Their reasons for existing may concern religion, life-style, politics, or assorted philosophies. Not everyone who is approached by a cult recruiter joins, and of those who join, not all stay forever. Cults vary in how much financial and political power they wield. Some are local phenomena with only a dozen members. Others have thousands of members, operate multinational businesses, and control complex multimillion -if not multibillion- dollar organizations.
Cults are not always easy to recognize at first glance. Most people have a general grasp of what a cult is and are aware of the rise of cultic groups in the past decades. However, what people are not generally aware of is how cults achieve the control of people's lives that they appear to have.
In my study of cults, I find that the personality, preferences and desires of the leader are central in the evolution of any of these groups. Cults are truly 'personality cults'. Because cult structure is basically authoritarian, the personality of the leader is all important. Cults come to reflect the ideas, and whims of the leader and become extensions of the leader.
Legend has it that all cult leaders are charismatic. In reality, charisma is less important than skills of persuasion and the ability to manipulate others. In order to start a group, a leader has to have ways of convincing others to follow him or her, and such leaders tend not to relinquish their control. Cult leadership can be a heady role when the leader comes to see the amount of control he or she holds and how easily he or she can influence followers.