This is precisely the question Fehr and Gächter asked. They set up an experiment putting together several groups of four participants, each equipped with a certain amount of money (in this case, twenty Swiss francs or ‘monetary units’). For several rounds, the participants were able to decide how much should be contributed to the public pot. The payment options were regulated so that it was most worthwhile for the individual to make no contribution at all, or only a very small one. For the whole group, however, it was better if everyone always put in the maximum. Six rounds were played, with the following results: the participants’ willingness to cooperate – represented as the average contribution thrown into the public pot per round – started weak and soon fell sharply. By the end of the sixth round, the players kept most for themselves. Only when they played the game a second time were the participants given the opportunity to ‘punish’ the meanest players. For every monetary unit spent by one player on punishing another uncooperative player, three monetary units were deducted from the player who was punished. The effect on the overall willingness to cooperate was spectacular: by the end of these six rounds, the level of cooperation had reached almost the maximum possible (the maximum being the result if everybody behaved cooperatively all of the time). Punishing individuals who refuse to cooperate therefore solves the problem of freeloading, at least in an experimental setting.