Whenever you predict that an opportunity will be rewarding, your levels of dopamine spike in anticipation. And whenever dopamine rises, so does your motivation to act.
It is the anticipation of a reward -not the fulfillment of it- that gets us to tak action.
If history serves as a guide, the opportunities of the future will be more attractive than those of today. The trend is for rewards to become more concentrated and stimuli to become more enticing. (…) We have the brains of our ancestors but temptations they never had to face.