Scientific progress has undoubtedly made our lives immeasurably easier and more comfortable. With the knowledge that has been revealed through science, we have been able to cure diseases, create smartphones and send space missions to the outer Solar System. But this success can sometimes have the adverse effect of giving people false hope and unrealistic expectations. Many can be so blinded by the success of science that they will believe any report or marketing trick that sounds remotely ‘scientific’, whatever the source and however bogus the product may be. This is not their fault, for it is not always straightforward to tell the difference between real scientific evidence and misleading marketing based on unscientific notions.
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