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Mythologies

Roland Barthes
7/10
2 Kişi
8
Okunma
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375
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"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them. Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, and happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked. What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic—a lesson in clairvoyance that is more relevant now than ever.
Yazar:
Roland Barthes
Roland Barthes
Tahmini Okuma Süresi: 4 sa. 32 dk.Sayfa Sayısı: 160Basım Tarihi: 1972
ISBN: 9780374521509Dil: EnglishFormat: Karton kapak

Yorumlar ve İncelemeler

Tümünü Gör
·
Puan vermedi
Fransız günlük yaşamının birçok unsurunun kültürel yan anlamalarını ele alır. Amacı, söylenmeden yapılan şeyler dünyasını irdelemek, bunlarla bağlantılı ve ideolojik temelli yam anlamları göstermektir. Bu çerçevede Barthes söz gelimi, Fransız oyuncaklarının her zaman bir anlani olduğunu, bu anlamların da modern yetişkin yaşamının yordamları ya da milleti tarafından şekillendilirilip toplumsallaştırıldığını iddia eder. Anlamlar, yetişkinlerin çağdaş yaşamının ögelerinden oluşmuştur: minik hekim çantaları,makyaj setleri,trenler,benzin istasyonlar...Bu oyuncaklar yetişkin evrenini birebir canlandırır,göstergeler olarak yan anlamlar taşır. Bir taraftan da sorgulamaya fırsat bırakmadan çocuğu; oyuncak mutfak setleri, asker ve otomobillerle yaratılmış bir dünya kandırmacasının içine hapseder ve tümünü benimsemeye hazırlar. Yetişkinlerin kanıksadığı ne varsa,hepsinin bir dökümünü verir oyuncak: savaş,aşırı tüketim,çirkinlik...
Mythologies
MythologiesRoland Barthes · 19728 okunma
Reklam
160 syf.
8/10 puan verdi
·
1 saatte okudu
4/5 Stars (%78/100) Roland Barthes unarguably one of the most important philosophers and scholars in the world. I've read pretty much everything from him. Mythologies deals with many issues and presents a new view to look at those issues. There are many concepts and theories in it. I've read it a couple of times and it helped me to write many essays. Even today, it is still relevant and we, as academics, use it on many occasions. Very useful book.
Mythologies
MythologiesRoland Barthes · 19728 okunma
160 syf.
·
Puan vermedi
How do words form?
The combination of words to create symbols representing objects or images can be analyzed from two distinct perspectives. Ferdinand de Saussure, for instance, believed that words and signs are arbitrary, meaning there is no inherent reason behind their formation. He referred to this formation as "primary signification." Let's take the word "summer" as an example. The word is formed by combining the letters s-u-m-m-e-r, with "summer" being the signifier (the word itself). The concept or image associated with the word is the signified. In this case, it could be images of the sun, the sea, beach sand, or even ice cream. The final part is the sign, which represents "summer." This is the primary signification. However, there is also secondary signification, where signs take on additional meanings beyond their literal interpretation. In this case, the sign/signifier is still "summer," but it no longer refers to the specific images we initially associated with it. Instead, it now symbolizes concepts such as youth, love, and temporariness. This secondary signification is also known as "connotation," representing the additional meanings attributed to the signified. Now, let's address the statement that "myth is a realm of second-order signification." In secondary signification, we use signs to create connotations. According to Roland Barthes, some connotations become so widely accepted that they reach the level of myth. In other words, certain words acquire specific meanings due to cultural and societal factors. Barthes argues that this is predominantly influenced by the bourgeois class of society, as they attribute certain meanings to words based on their culture and lifestyle.
Mythologies
MythologiesRoland Barthes · 19728 okunma
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