Rob Lustig calls the United States "the drug capital of the world," and he isn't talking about cocaine, heroin, or methamphetamine, nor even mass-marketed opioids like OxyContin. He is referring to sugar, a substance that, in 2013, the chief health officer of the Netherlands declared to be "addictive and the most dangerous drug of all times." "Addictive" is not too strong a term. A Harvard Medical School study found that people ingesting foods with a high glycemic index -meaning, in practice, junk foods that rapidly elevate blood sugar levels- got hungrier faster. On fMRI scans, they showed activation of the same brain regions stimulated by drugs such as cocaine or heroin. Never missing a profitable beat, multinational corporations vigorously market sugar-laden resignet concoctions to children, and prey on people who, owing to trauma, penury, and grinding oppression, are especially vulnerable to addictive substances.