". . . partial reinforcement effect. If you want to teach something quickly, reinforce it every time. But if you want it to stick once the teaching phase is over, reinforce it occasionally. This makes intuitive sense. If I get a reward whenever I do something and then the rewards stop, I'll try a bit more, and then give up (This just isn't working, I might think). But if I get a reward only occasionally, and then the rewards stop, I'll keep at it, assuming that the reward is just around the corner. (Of course, 'thinking' and 'assuming' is not how the behaviorist would describe it.)"
"Etrafı bir unutma hendeği veya uçurumuyla çevrilmiş, tek bir varoluş ânına hapsolmuş biri gibi... Geçmiş ve geleceği olmayan, sürekli değişen anlamsız bir âna sıkışmış bir adam."