As your enterprise gathers momentum, the next person you're likely to seek out is a partner, a co-parent for your venture. This should be an individual whose skills, talents and temperament complement your own, and fill critical gaps in your own range of strengths. After all, you don't want another you. You want somebody you're not, in as many areas as possible. (…)
McCormack believed that choosing a superior partner is an instinct we have in childhood. The smaller playground team captain automatically chooses the biggest kid for his team. As we grow up, however, we become aware that our own performance is being judged and compared against others. "Self-interest makes us seek weaker partners who make us look stronger by comparison." (…)
But what if you're friends? Can you be business partners without destroying your friendship? The answer is an emphatic "Yes!" The fact is that the two (or three) of you will be spending so much time together that you're going to have to be friends. Or you will certainly become enemies! My partners and I did many things together. Our respective families became entwined, so that we developed a sizeable rooting section cheering on our success. This experience convinced me - if you can't be friends, you can't be business partners. (…)
I seek out potential associates and partners with enormous talent, who have strengths I do not, whose energy and vision match my own, and who nurture enormous egos! In short, I'm looking for people who want my job! But good help is hard to find... and bad help is abundant!