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The Psychology of Persuasion

Influence

Robert B. Cialdini

Influence Hakkında

Influence konusu, istatistikler, fiyatları ve daha fazlası burada.

Hakkında

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Tahmini Okuma Süresi: 9 sa. 4 dk.Sayfa Sayısı: 320Basım Tarihi: 2007İlk Yayın Tarihi: 1984Yayınevi: The Business LibraryOrijinal Adı: Influence: How and Why People Agree to Things
ISBN: 9781863501569Ülke: United States of AmericaDil: İngilizceFormat: Karton kapak
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